Tool comparison — 2026
DynoWeb vs Microsoft Clarity for Shopify
Microsoft Clarity is one of the best free behavior analytics tools available — unlimited recordings, solid heatmaps, and a polished dashboard. But it is built for the general web. DynoWeb is built specifically for Shopify: it tracks add-to-cart funnels with order-webhook attribution, generates AI-prioritised fix suggestions, and integrates natively with Shopify's privacy and theme infrastructure.
Best for
DynoWeb
- →Shopify merchants who want to move from "I see the problem" to "I know the fix"
- →Teams that need revenue-attributed journey analysis tied to actual Shopify orders
- →Non-technical merchants who need guided theme-editor walkthroughs to implement changes
- →Stores prioritising Customer Privacy API compliance for GDPR / CCPA
Best for
Microsoft Clarity
- →Any web property that needs truly unlimited session recordings at zero cost
- →Non-Shopify sites or multi-platform teams needing general-purpose behavior analytics
- →Teams already invested in the Microsoft / Azure analytics ecosystem
Feature comparison
Side-by-side breakdown
| Feature | DynoWeb | Microsoft Clarity |
|---|---|---|
| Heatmaps | ✓ | ✓ |
| Session recordings | ✓ | ✓ |
| Scroll depth maps | ✓ | ✓ |
| Rage-click / dead-click detection | ✓ | ✓ |
| AI-prioritised fix suggestions | ✓ | — |
| Code-level implementation guides | ✓ | — |
| Draft-theme preview before pushing | ✓ | — |
| Shopify-native app (no script tag) | ✓ | — |
| Add-to-cart funnel with order attribution | ✓ | — |
| Shopify-specific event tracking (checkout, cart) | ✓ | — |
| Customer Privacy API / GDPR compliance | ✓ | Partial |
| Revenue attributed to page journeys | ✓ | — |
| Free tier | ✓ | ✓ |
| Session recording quota | Plan-based | Unlimited |
Common questions
Clarity vs DynoWeb — frequently asked
Is Microsoft Clarity free to use on Shopify?
Yes — Clarity is free with unlimited session recordings and no traffic cap. You install it via a custom script tag or a third-party Shopify app. DynoWeb also has a free tier and installs as a native Shopify app, no script tag management required.
What does DynoWeb add that Clarity doesn't provide?
Clarity is excellent general-purpose behavioral analytics. What it doesn't do: generate prioritised fix recommendations, provide step-by-step implementation guides, track Shopify-specific events (add-to-cart, checkout initiation, order completion) with native attribution, or connect session data to actual Shopify revenue. DynoWeb does all of these — making the leap from 'I can see the problem' to 'I know exactly what to change and how.'
Can I run DynoWeb alongside Microsoft Clarity?
Yes. They don't conflict. Many merchants start with both and gradually rely more on DynoWeb as its AI suggestion queue matures. Because DynoWeb uses Shopify's native app infrastructure rather than a script tag, its tracker is also lighter and loads asynchronously without impacting Clarity's data collection.
Does Clarity track Shopify checkout and order events?
Clarity can capture page-level behaviour on the cart and product pages, but it doesn't have native access to Shopify's order webhooks for revenue attribution. DynoWeb connects directly to Shopify's backend, so every journey analysis is tied to real order data — not just pageviews.
Try DynoWeb
Clarity shows what happened. DynoWeb tells you what to do next.
Install DynoWeb on the Shopify App Store and get AI-prioritised fix recommendations, implementation guides, and Shopify-native revenue attribution — for free.