Results from the field
How Shopify merchants improve conversion with DynoWeb
DynoWeb is in active rollout with a cohort of early-access Shopify merchants. The pilot results below are real — observed from live sessions, not synthetic benchmarks. Full named case studies, with verified revenue attribution, will be published as merchants complete their first 90-day optimization cycles.
Pilot results — full named case studies coming soon
Early-access pilots
Anonymised results from merchants onboarded in 2025–2026
Beauty Brand — Shopify Plus
~8,000 sessions / monthChallenge
Mobile product pages had high scroll depth but low add-to-cart rates. The team suspected the CTA placement was the culprit but had no data to confirm.
What DynoWeb found
Click heatmaps showed that 60 % of thumb taps landed on the image gallery rather than the primary CTA. Scroll data confirmed most visitors never reached the variant picker. Session replays flagged repeated dead-clicks on a decorative badge overlapping the buy button on screens narrower than 390 px.
Actions & outcome
The merchant repositioned the variant picker above the fold and increased the CTA tap target size using DynoWeb's implementation guide. Mobile CTA engagement increased by an estimated +18 % in the two weeks following the change. Full attributed revenue data is pending final analysis.
Anonymised pilot data. Merchant name withheld. Metrics are observed estimates; full attribution analysis in progress.
Apparel Store — ~2,000 orders / month
~15,000 sessions / monthChallenge
A high-traffic collection page showed a strong bounce rate spike on mobile. Exit surveys pointed vaguely to 'couldn't find what I wanted' — not actionable on its own.
What DynoWeb found
Page-flow analysis revealed that visitors who entered through paid ads landed on a collection filtered by size, but the active filter state was invisible on mobile. Rage-click clusters appeared on the filter bar. Session replays confirmed that shoppers would scroll the full page, find nothing apparently matching, and leave — without realising a filter was applied.
Actions & outcome
The team added a visible active-filter indicator using DynoWeb's theme-editor walkthrough (no developer required). Rage-click events on the filter bar dropped markedly in subsequent sessions. Estimated reduction in filter-related exits: approx. 22 % based on session comparison.
Anonymised pilot data. Merchant name withheld. Metrics are observed estimates; full attribution analysis in progress.
What drives results
The signals DynoWeb surfaces for every merchant
Rage-click clusters
Pinpoint buttons and overlays causing shopper frustration
CTA visibility gaps
Scroll depth + click maps reveal buried primary actions
Mobile dead-zones
Identify tap targets that fail on 390 px viewports
Revenue-linked journeys
Connect page paths to actual Shopify order webhooks
Get started
Add your store to the next cohort
Install DynoWeb on the Shopify App Store and start generating your own optimization results. Want to be featured in a future case study? Reach out directly.
