Shopify CRO, written by people who ship
No listicles about “10 growth hacks.” These are the teardowns, checklists, and diagnostics we run on real Shopify stores — written so you can run them yourself.
- Analytics
- Benchmarks
- Checklists
- Checkout
- CRO
- Diagnostics
- Heatmaps
- Product Pages
- Testing
10 guides on making Shopify stores convert
- 11 min read
12 Reasons Your Shopify Store Isn't Converting
Traffic is arriving and nobody is buying. The twelve causes we find most often on real Shopify stores, how to confirm each, and the fix for each.
CRO · Diagnostics - 12 min read
The Shopify CRO Checklist: 60 Actionable Items
Sixty checks across homepage, collections, product pages, cart, checkout, mobile, speed and trust — each specific enough to finish in an afternoon.
CRO · Checklists - 10 min read
10 Shopify Checkout Fixes That Recover Revenue
Checkout is the most expensive place to lose someone — they already decided to buy. Ten fixes ordered by how often they matter, and how to confirm each.
Checkout · CRO - 11 min read
Shopify Product Page Optimization Playbook
The product page is where the decision happens. A repeatable process for finding what your page fails to answer, and fixing it in the right order.
Product Pages · CRO - 10 min read
The Complete Shopify Heatmap Guide for 2026
What each heatmap type measures, how to read one without fooling yourself, and the five mistakes that turn heatmaps into expensive wallpaper.
Heatmaps · Analytics - 11 min read
How to A/B Test Changes on Your Shopify Store
How to run Shopify tests that give real answers: what to test, how much traffic you need, and why stopping early is the most common mistake.
Testing · CRO - 9 min read
Rage Clicks on Shopify: What to Do
A rage click is a shopper telling you something is broken, as it breaks. What causes them on Shopify, how to find them, and how to fix the six patterns.
Diagnostics · Heatmaps - 9 min read
Shopify Scroll Depth: Where Visitors Stop
Scroll depth tells you which parts of your store are effectively invisible. How to measure it correctly, and the traps that make it lie.
Analytics · Heatmaps - 9 min read
Dead Clicks on Your Shopify Store: Causes & Fixes
A dead click is a shopper telling you what they expected your page to do. The eight places they happen most on Shopify, and how to fix each one.
Diagnostics · Heatmaps
Stop guessing. Fix it and see the money.
Reading about conversion problems is step one. DynoWeb finds yours in your own store, then shows you the fix and what it was worth.