From an agency to a product.

We started as an agency

Before Dynoweb existed, we ran a performance marketing agency. We did the full stack of work that growing Shopify brands need — SEO, Meta ads, Google ads, on-page optimization, content strategy.

Our job was simple on paper: bring more traffic, get more sales. And by most measures, we were doing it well. Our SEO rankings climbed. Our ad engagement rates were strong. Click-through rates were healthy.

But something kept going wrong

More visitors were reaching the store. More products were getting added to cart. But the carts kept getting abandoned.

We knew the problem wasn't traffic. The traffic was qualified. Something was breaking after the visitor landed — somewhere between “interested” and “checkout complete.” We just couldn't see what.

We tried every tool on the market

We installed Microsoft Clarity. Then Hotjar. Then Lucky Orange. Then MIDA. We watched session recordings for hours. We studied heatmaps. We pulled scroll-depth reports.

Every tool was excellent at one thing: showing us what was happening.

Not one of them told us why the cart abandonment rate was rising — or what to actually change to fix it. We were drowning in data and starving for direction.

So we decided to build it ourselves

I'm a former developer. I'd spent years writing code before moving into marketing. And the more I sat with the problem, the more I realized this gap was solvable — it just needed someone willing to combine real behavioral data with AI that could actually reason about it.

That's where Dynoweb began.

Six months of building

It took six months. We faced the kinds of challenges every Shopify app builder hits — theme compatibility, performance constraints, building tracking that wouldn't slow down stores, designing an AI engine that produced specific recommendations instead of generic advice.

Every time we hit a wall, we went back to the original question: would this actually tell a merchant what to fix?

Then we tested it on real stores

For two to three months, we ran Dynoweb on real client stores — YetiBeds, Punarvasu, Sahasika, TrackSafe, and a handful of others. These weren't lab tests. These were live businesses watching us closely.

The results spoke for themselves. Cart abandonment rates started dropping. Specific friction points — the ones no other tool had flagged — were getting identified and fixed.

For the first time, we had a tool that didn't just hand merchants a dashboard. It handed them an answer.

Why Dynoweb exists

Most Shopify merchants don't have the budget for a $5,000-per-month CRO agency. And they shouldn't need one to fix problems an AI can identify in minutes.

Dynoweb is the tool we wished we'd had when we were running our agency — built for the merchant directly, priced for the merchant directly, and focused on the one thing every store actually needs.