Feature — your store's brand, extracted
Your Brand, Captured in About 30 Seconds
Brand DNA crawls representative pages of your storefront and extracts your color palette, fonts, brand personality and voice, imagery style, and logo — powering SmartNudge styling and giving the agent brand context. Every field editable after.
- ~30-second crawl
- Palette, fonts, voice, imagery, logo
- Powers SmartNudge & the agent
- Every field editable
What it extracts
Everything that makes your store look and sound like you
One ~30-second crawl of representative pages, turned into a profile the rest of DynoWeb can style from.
Color
Color palette
Type
Fonts that actually load
Voice
Brand personality & voice
Visuals
Imagery style & logo
Read from your real store
Pulled from the storefront, not guessed
Brand DNA crawls representative pages of your storefront in about 30 seconds and reads what’s actually there — the colors in use, the fonts that genuinely load, the tone of your copy, the style of your imagery, and your logo. Because it’s read from the real site, anything styled from it looks native.
- Color palette from representative pages
- Fonts matched to the typefaces that actually load
- Brand voice with words to use and words to avoid
What it powers
One profile, reused everywhere the brand shows up
Brand DNA isn't a report you admire — it's the styling engine behind the rest of DynoWeb.
Auto-styles SmartNudge
Gives the agent context
Multiple profiles, all editable
Common questions
Brand DNA — frequently asked
What is Brand DNA?
Brand DNA is a profile of your store's brand, extracted automatically. It crawls representative pages of your storefront in about 30 seconds and pulls out your color palette, fonts, brand personality and voice, imagery style, and logo — a reusable snapshot of what your brand looks and sounds like.
How are the fonts and colors chosen?
They're read from your actual storefront, not guessed. Colors come from representative pages, and fonts are matched to the typefaces that genuinely load on your store — so anything styled from the profile renders the way your real site does.
What does Brand DNA power?
Two things. It styles SmartNudge automatically, so every nudge comes out on-brand, and it gives the agent brand context, so AI-written copy and imagery match your voice and look. One profile, reused everywhere the brand needs to show up.
Can I edit it, or have more than one profile?
Both. You can keep multiple profiles per store — useful for sub-brands or seasonal looks — and every field is editable after extraction. The crawl gives you a strong starting point; you stay in control of the final profile.
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Try DynoWeb
Capture your brand once, use it everywhere
Brand DNA reads your storefront in about 30 seconds and turns it into a reusable profile — styling SmartNudge and grounding the agent, with every field yours to edit.