Feature — the money scoreboard
What Has DynoWeb Actually Made You?
Impact is the running total of revenue DynoWeb earned or saved — verified fixes plus net SmartNudge revenue, in one number at the top. Every fix measured on the metric that fits it, before and after, against your store's own trend.
- One running total
- Measured per fix
- Net, not gross
- Compared to your own trend
How it works
A scoreboard you can trust, not a vanity number
Impact turns everything DynoWeb ships into one honest total — earned or saved, net of the noise.
Total
One number, always on top
Measure
The metric that fits the fix
Isolate
Difference-in-differences
Honest
Net, not gross
Per-fix measurement
Every fix measured on the metric that fits it
A button fix and an SEO fix don’t move the same number, so Impact doesn’t pretend they do. Each fix is scored on the signal it actually changes, shown before and after with the exact window it was measured over — so the result reads like an honest experiment, not a headline.
- CTA fix → click-through rate; frustration fix → rage clicks
- SEO fix → organic visitors; GEO / AI-search fix → verified live
- Before → after, with the exact measurement window shown
Difference-in-differences
Your own trend is the control
A store-wide good week shouldn’t get credited to one change. Impact compares each fix against the store’s own trend over the same period and subtracts that background movement out — so seasonality and traffic spikes don’t get miscredited to a fix that didn’t earn them.
- Each fix compared against the store's own baseline
- Background movement subtracted, not counted as lift
- Only the change beyond the trend is credited
Honesty over hype
Net numbers, estimates never guarantees
The scoreboard would be worthless if it flattered you. So it doesn't.
Net, after refunds
Still-measuring rows are honest
Estimates, not promises
Common questions
Impact — frequently asked
What does the Impact total actually count?
It combines two things: the measured result of verified fixes you've shipped, and the net incremental revenue from SmartNudge campaigns. Each is measured on its own terms and added into one running total, so you get a single honest answer to 'what has DynoWeb made me?'
How is each fix measured?
On the metric that fits it. A CTA fix is judged on click-through rate, a frustration fix on rage clicks, an SEO fix on organic visitors, and a GEO / AI-search fix on being verified live. Each result shows the before and after with the exact measurement window, so you can see the change and the period it covers.
How do you know the change wasn't just a good week?
Impact uses difference-in-differences: it compares each fix against the store's own trend over the same period. If the whole store rose, that background movement is subtracted out, so only the lift beyond the baseline is credited to the fix — not seasonality or a traffic spike.
Are these numbers guaranteed?
No. Every figure is net of refunds and a control group, and it's an estimate, not a guarantee. Fixes that are still measuring show the real data gathered so far rather than a polished final claim — honesty over hype is the whole point of the scoreboard.
Related
Keep exploring
Try DynoWeb
Put a number on every fix you ship
Stop guessing whether the app paid for itself. Impact keeps one honest, net running total of what DynoWeb earned or saved you — measured against your own trend.