Conversions

The Conversions page helps users understand which storefront interactions are leading to orders and revenue.

Instead of focusing on page engagement alone, this page focuses on buying intent: which pages, CTAs, and interactions are actually connected to conversion outcomes.

What It Does

This page is a 30-day conversion view.

It summarizes Total Revenue, Conversion Interactions, and Overall Action CVR, then breaks performance into three practical sections.

Top Revenue-Driving Pages shows which pages are creating the strongest buying intent, how many intent clicks they generate, how many orders follow, how much revenue is attributed to them, and which trigger on that page is doing the heavy lifting.

Friction on Top CTAs helps users spot elements with high interaction but weak downstream conversion, so they can identify CTAs that attract attention without turning that attention into orders.

Revenue by Page gives a simpler page-first ranking of page views, orders, attributed revenue, and revenue per view.

This page works well as a bridge between behavior and business outcome.

It helps users move from "people are clicking" to "these clicks are actually driving revenue" or "this CTA gets traffic but is underperforming."

How To Use It Best

The best way to use this page is to start with Top Revenue-Driving Pages to identify where real buying intent is already happening.

That helps users see which pages and triggers are already influencing orders, so they can protect or improve those high-value areas first.

Then users should check Friction on Top CTAs to spot strong-traffic elements that are not converting well.

That is usually where follow-up investigation should start, using Heatmaps, Replays, or Suggestions to understand why the CTA is not performing.

Finally, Revenue by Page is useful for a broader page-level comparison when users want to see which pages are producing the most revenue overall, not just the strongest individual triggers.

Good Help-Guide Positioning

A simple way to describe this page in your docs is:

"Conversions shows which tracked buying-intent interactions are driving orders and revenue, helping users identify high-value pages, strong triggers, and weak CTAs that need improvement."