DynoWeb vs the whole category, section by section
Every capability across Hotjar, Microsoft Clarity, Lucky Orange and Glew — grouped by what you're actually trying to do. Including the rows where a competitor is the better tool.
Behavioral tracking & heatmaps
Watching what visitors do. This is the part most tools cover — and where Glew (a BI product) doesn't play at all.
| Capability | DynoWeb | Hotjar | Microsoft Clarity | Lucky Orange | Glew |
|---|---|---|---|---|---|
| Click & scroll heatmaps | Yes | Yes | Yes | Yes | Not available |
| Rage-click / frustration heatmap | Yes | PartialPartial | Yes | Yes | Not available |
| Session replay | Yes | Yes | Yes | Yes | Not available |
| Dead-click, error-click & mouse-shake detection | Yes | PartialPartial | Yes | PartialPartial | Not available |
| Mobile gestures (swipe, pinch, fat-finger taps) | Yes | PartialPartial | PartialPartial | PartialPartial | Not available |
| JS error & 404 capture | Yes | Not available | PartialPartial | Not available | Not available |
Diagnosis & AI
Turning behavior into a verdict. Most tools stop at charts; DynoWeb scores and prioritises the fix.
| Capability | DynoWeb | Hotjar | Microsoft Clarity | Lucky Orange | Glew |
|---|---|---|---|---|---|
| AI session / insight summaries | Yes | PartialPartial | Yes | PartialPartial | Not available |
| Scored, prioritised fix suggestions (PECTI) | Yes | Not available | Not available | Not available | Not available |
| Full CRO audit with revenue-leak estimate | Yes | Not available | Not available | Not available | Not available |
| Ask-anything AI chat over your own data | Yes | Not available | PartialPartial | PartialPartial | Not available |
| SEO-safety check on each suggestion | Yes | Not available | Not available | Not available | Not available |
Taking action — deploy the fix
The line the category doesn't cross. Every other tool here observes and reports; only DynoWeb changes the storefront.
| Capability | DynoWeb | Hotjar | Microsoft Clarity | Lucky Orange | Glew |
|---|---|---|---|---|---|
| One-click, previewable fixes | Yes | Not available | Not available | Not available | Not available |
| Behavior-triggered nudges / interventions | Yes | Not available | Not available | PartialPartial | Not available |
| AI store actions (rewrite products, pages, discounts) | Yes | Not available | Not available | Not available | Not available |
| Approval-gated AI agent with one-click undo | Yes | Not available | Not available | Not available | Not available |
| AI image generation | Yes | Not available | Not available | Not available | Not available |
| Auto-create Shopify discount codes | Yes | Not available | Not available | Not available | Not available |
AI ecosystem & platform
Where each tool lives. DynoWeb is Shopify-first and opens up to Claude; the others are general-web tools — a real advantage if you're not on Shopify.
| Capability | DynoWeb | Hotjar | Microsoft Clarity | Lucky Orange | Glew |
|---|---|---|---|---|---|
| MCP server for Claude / external AI clients | Yes | Not available | Not available | Not available | Not available |
| Built specifically for Shopify | Yes | PartialPartial | PartialPartial | PartialPartial | PartialPartial |
| Works on any website (general web) | Not available | Yes | Yes | Yes | Yes |
| On-site surveys / feedback widgets | Not available | Yes | PartialPartial | Yes | Not available |
| Live chat widget | Not available | Not available | Not available | Yes | Not available |
Attribution & analytics
Following the money. DynoWeb ties revenue to on-page elements; Glew is the stronger tool for whole-business BI.
| Capability | DynoWeb | Hotjar | Microsoft Clarity | Lucky Orange | Glew |
|---|---|---|---|---|---|
| Revenue attribution per element / fix | Yes | Not available | Not available | Not available | PartialPartial |
| Traffic-source & UTM attribution | Yes | Not available | Not available | PartialPartial | Yes |
| Journey & funnel analytics | Yes | PartialPartial | PartialPartial | PartialPartial | PartialPartial |
| Cart-abandonment insights | Yes | Not available | Not available | PartialPartial | PartialPartial |
| Multi-channel BI, margin & LTV reporting | Not available | Not available | Not available | Not available | Yes |
Pricing & plan inclusions
Verified from each site, July 2026. Lucky Orange prices are annual-billing rates; Hotjar is mid-migration to Contentsquare so a self-serve figure couldn't be confirmed; Glew is quote-based. Check each vendor for your exact quote.
| Plan | DynoWeb | Hotjar | Microsoft Clarity | Lucky Orange | Glew |
|---|---|---|---|---|---|
| Free tier | 1,500 sessions/mo | Yes (limited) | Unlimited — free forever | 100 sessions/mo | No — trial only |
| Entry paid plan | $14/mo | Free + paid* | — | $32/mo | Quote-based |
| Top self-serve plan | $79/mo · to 1M sessions | Custom | Free | $839/mo | Custom |
| Pricing model | Per session | Per session | Free | Per session | Quote / BI license |
| 7-day free trial | Yes | — | n/a (free) | Yes | Trial |
* Hotjar is mid-migration to Contentsquare; a self-serve price couldn't be verified from the official page. Prices and capabilities change — confirm anything decision-critical directly.
One-on-one comparisons
Each competitor has a dedicated page with an honest “choose them if” and a same-spend breakdown.
- DynoWeb vs HotjarBehavior analytics built for the web vs. built for Shopify.
- DynoWeb vs Microsoft ClarityFree and general vs. prescriptive and commerce-native.
- DynoWeb vs Lucky OrangeSession tooling vs. session tooling that finishes the sentence.
- DynoWeb vs GlewReporting depth vs. reporting that ships a fix.