DynoWeb vs Microsoft Clarity
Clarity is free, well built, and backed by Microsoft. Any comparison that pretends otherwise is not worth reading. The real question is not which tool is better in the abstract — it is whether general behavior analytics answers the questions a store owner actually has.
What each product is actually for
DynoWeb
DynoWeb is conversion rate optimization built for one platform. It reads your storefront as a store — products, variants, cart, checkout, order value — and every insight it surfaces comes attached to a change you can preview and apply, with the revenue delta measured afterwards.
Microsoft Clarity
Microsoft Clarity is a free web analytics product offering heatmaps, session recordings, and automatic detection of friction signals such as rage clicks and dead clicks. It is platform-agnostic, has no session cap, and integrates with Google Analytics. For a product that costs nothing, the quality is unusually high.
DynoWeb and Microsoft Clarity, dimension by dimension
These are descriptions, not scores. Several rows below are places where Microsoft Clarity does something DynoWeb does not, and they are marked as such.
| Dimension | DynoWeb | Microsoft Clarity |
|---|---|---|
| What it is built for | DynoWebShopify conversion rate optimization | Microsoft ClarityGeneral web behavior analytics |
| Cost | DynoWebPaid — see pricing | Microsoft ClarityFree |
| Platform scope | DynoWebShopify only, by design | Microsoft ClarityAny website |
| Heatmaps | DynoWebClick, scroll and rage-click, per template | Microsoft ClarityClick, scroll and area heatmaps |
| Session replay | DynoWebReplay indexed by cart and checkout events | Microsoft ClarityReplay with friction-signal filters |
| Friction detection | DynoWebRage clicks plus cart and variant drop-off | Microsoft ClarityRage clicks, dead clicks, excessive scrolling |
| Commerce data model | DynoWebProducts, variants, cart, checkout, order value | Microsoft ClarityPages and generic events |
| From insight to change | DynoWebSuggested fix you preview and apply | Microsoft ClarityYou take findings to your own workflow |
| Revenue attribution | DynoWebBefore-and-after delta per applied change | Microsoft ClarityNot a revenue attribution product |
| On-site intervention | DynoWebSmartNudge fires on intent signals | Microsoft ClarityObservation only |
| Storefront fixes | DynoWebTheme, copy and SEO changes you can apply | Microsoft ClarityOut of scope |
| Typical owner | DynoWebStore owner or ecommerce lead | Microsoft ClarityAnyone with a website |
This comparison reflects each product's publicly stated positioning and our own reading of it. Products change, plans change, and vendors ship. Check each vendor's own site before you decide, and treat anything here that contradicts them as out of date rather than authoritative.
Last reviewed .
What the same money buys — On the free plan
Clarity is genuinely free with no traffic limits — the most generous free analytics tool in the category. So the honest comparison is what each free tier does, not what it costs.
DynoWeb Free — $0
- 1,500 sessions a month
- Click and scroll heatmaps
- AI assistant (500 actions/day)
- 2 SmartNudges
- 1 CRO report a month
- Preview and apply your first fixes
Microsoft Clarity — free forever
- Unlimited sessions, no traffic cap
- Heatmaps with strong rage- and dead-click detection
- Session replay
- Copilot AI session summaries
- Observe and report — no fixes or nudges
The takeaway: Clarity is the more generous free tool for watching — unlimited traffic, truly free. DynoWeb's free plan watches less and acts more: it's the only one that changes your storefront.
Who each tool is genuinely best for
Microsoft Clarity is the better choice for a real set of teams. If you are one of them, we would rather you knew now than after a trial.
Choose DynoWeb if
- Stores where the bottleneck is deciding what to change, not seeing what happened
- Merchants who need a change tied to a revenue number before they will ship it
- Teams that want cart, variant and checkout behavior without building custom events
- Anyone who has watched enough recordings and wants the next step handed to them
Choose Microsoft Clarity if
- Stores with no analytics budget at all — Clarity is a better starting point than nothing, by a wide margin
- High-traffic sites where session limits on paid tools become the deciding factor
- Anyone needing behavior analytics across sites that are not Shopify
- Teams already fluent in CRO who only need raw observation and will do the analysis themselves
Moving from Clarity
Most stores that adopt DynoWeb keep Clarity installed, and we do not discourage it. It costs nothing, it has no session cap, and having a second source of truth on raw session data is genuinely useful. Treat this as an addition rather than a replacement unless script count is a performance concern for you.
- Install DynoWeb from the Shopify App Store. Leave Clarity in place.
- Let a full traffic cycle pass before comparing anything.
- Check one high-traffic template in both. Small differences in session counting are normal between vendors; large ones mean something is misconfigured.
- If storefront speed matters and you want to drop one script, audit the impact before removing either — do not assume.
- Clarity has no data export path into DynoWeb, so keep the account if you need the history.
The parts of DynoWeb this comparison touches
Stop guessing. Fix it and see the money.
Install DynoWeb, run it alongside whatever you have now, and compare the two on your own storefront rather than on a table.