Conversion rate optimization built for Shopify
Most CRO advice was written for websites in general. Storefronts are not websites in general — they have variants, carts, shipping thresholds and a checkout you do not fully control. DynoWeb optimizes for those, and hands you the change rather than the chart.
Source: DTC Pages — 21 Shopify stores, 179M+ sessions, $417M revenue, Q2 2026
The industry average is the wrong benchmark
Comparing your store to “ecommerce” tells you almost nothing, because the strongest predictor of conversion rate is not your category — it is your price point. A store selling £30 candles and a store selling £300 furniture are not playing the same game, and holding both to one number sends the cheaper store home complacent and the expensive one chasing a target it can never hit.
- Under $60 AOV2.42%
- $60–$100 AOV2.01%
- $100–$200 AOV1.58%
- $200+ AOV0.79%
A third of the sub-$60 rate — and completely healthy at this price point
Source: DTC Pages — 21 Shopify stores, 179M+ sessions, Q2 2026
Why generic CRO tooling stalls on a storefront
A general analytics tool sees a product page as a URL with some clicks on it. It does not know the click was a variant swatch, that the swatch was out of stock, or that the shopper left because of it. You can wire that up with custom events, and plenty of teams do — it is weeks of work that has to be redone every time the theme changes.
- Variant selection, not just clicks on an element
- Cart composition and value, not just a page view on /cart
- Checkout step drop-off as a first-class report
- Template-aware heatmaps that survive a theme update
2.29%
Mobile
85.9% of all sessions
3.74%
Desktop
12.0% of all sessions
Desktop converts about 63% higher, while mobile carries roughly seven times the traffic. Any store-wide average is therefore mostly a mobile number wearing a disguise — and any fix you validate on desktop is being validated on a tenth of your visitors.
Source: DTC Pages — 21 Shopify stores, 179M+ sessions, Q2 2026
Splitting mobile from desktop before you look at anything is the single highest-yield habit in storefront CRO. Heatmaps default to that split rather than making you remember it. Read on →
The loop: find, fix, measure
CRO is not a redesign. It is a loop you run: locate where the visit fails, change one thing, and check whether revenue moved. Most storefronts stall on the second and third steps — the finding gets written down, the fix waits for someone with theme access, and by the time it ships nobody can say what it earned.
- Find: heatmaps, replay and funnel drop-off, split by device
- Fix: a concrete change attached to the finding, previewed before it goes live
- Measure: the change compared against a holdout, reported in revenue rather than clicks
| Storefront-aware | Generic | |
|---|---|---|
| Understands variants | Swatch, size and stock state are first-class events | A click on a div, which you must label yourself |
| Survives a theme change | Scoped to templates, so selectors do not rot | Hard-coded selectors break silently on the next update |
| Reports on money | Findings carry the revenue at stake | Sessions, bounce and time-on-page |
Where the other one wins: Generic tools are far better if your storefront is one part of a bigger web estate — a marketing site, a blog, an app and a store all in one report. If you need coverage across properties more than depth on one, take the general tool.
How DynoWeb does it
Before you install
How long before there is enough data to act on?
It depends entirely on traffic. Heatmaps need enough sessions per template to be more than noise — for most stores that is a week, and for lower-traffic stores it can be several. Acting on a heatmap built from a few dozen sessions is worse than not looking at it.
Do I need a developer?
Not for installation or for applying suggested changes. If you have a developer, they can work with code diffs and direct data access instead of the dashboard.
Will it slow my storefront down?
Any script you add has a cost. That is why storefront speed is a report inside the product rather than something we ask you to take on faith.
Stop guessing. Fix it and see the money.
Install from the Shopify App Store and run it on your own traffic.