No-code Shopify analytics you can install yourself
No tag manager, no data layer, no event schema to design before you see a single number. Install the app, let it collect, and read reports that were already built for a storefront.
14%
Small businesses
The size band most Shopify stores sit in
76%
Large enterprises
Where most analytics tooling is designed and sold
Employing an ICT specialist is normal at enterprise scale and unusual at small-business scale. Most behavioural analytics assumes the first column and is sold to the second — which is why so much of it is bought, half-installed, and quietly abandoned.
Source: Eurostat — EU enterprises with 10+ employees, 2020
What “no-code” has to mean to be worth anything
Plenty of tools call themselves no-code and mean “no code to install”. The install was never the hard part. The hard part is everything after it: deciding what an event is, naming it, tagging every template that fires it, and re-doing that work each time the theme changes. A tool is only genuinely no-code if you never have to design that schema at all — which is possible on Shopify precisely because a storefront is not an arbitrary website.
- A product page is always a product page; add-to-cart is always add-to-cart
- Variants, cart value and checkout steps are platform concepts, not custom ones
- So the events can ship pre-defined, and survive a theme change
- The trade: you get storefront questions answered, not arbitrary ones
What installing it actually involves
Four steps, none of which involve a developer or a tag manager. The longest part is waiting for traffic.
- 1
Install from the Shopify App Store
Standard app install and permissions. No script to paste into theme.liquid, so nothing to redo when you change theme.
- 2
Let a day of normal traffic run
Behavioural data needs volume before it means anything. A day of your usual traffic is enough for the first findings; a week is enough to trust them.
- 3
Read the first pass
Templates ranked by where sessions are lost, split by device. You are looking for the biggest gap, not for a perfect score.
- 4
Apply one change and measure it
One at a time, measured against a holdout. Two changes at once and you have learned nothing about either.
| Pre-defined | Custom schema | |
|---|---|---|
| Time to first insight | A day of traffic | However long the tagging project takes |
| Theme change | Nothing to do | Re-tag and re-test the affected templates |
| Questions you can ask | Storefront questions, answered out of the box | Anything at all — once you have defined it |
| Who maintains it | Nobody | Whoever built it, forever |
Where the other one wins: A custom schema wins the moment your question stops being a storefront question. Subscription lifecycle, marketplace listings, an internal tool, a quiz funnel with its own logic — pre-defined events cannot see any of it, and a data layer you control absolutely can. If that is your world, hire the implementation and do it properly.
The other half of no-code is not having to build a report to ask a question. DynoAgent takes the question in English. Read on →
How DynoWeb does it
Before you install
Do I need to edit my theme?
No. Installation goes through the standard Shopify app flow — no theme file editing and nothing to paste.
What happens when I change themes?
Collection continues. Heatmaps are keyed to templates rather than to specific markup, so a redesign does not require reinstalling or reconfiguring anything.
Can I remove it cleanly?
Yes. Uninstalling from Shopify removes the app. Because nothing was pasted into your theme, there is no leftover snippet to hunt down.
Install in minutes, no developer required
Get commerce analytics running without a single line of setup code.