Feature — AI Shopify optimization

AI That Finds Shopify Fixes — Not Just Insights

DynoWeb's 3-layer AI engine analyses behavioral data, ranks revenue-leaking gaps by ROI, and delivers a dev-ready fix — file path, diff, and projected lift. The leap from 'I can see the problem' to 'I know exactly what to change.'

AI Suggestions
DynoWeb UI
DynoWeb AI suggestions screen showing prioritised fixes for a Shopify store

The engine

Three intelligence layers from signal to fix

Most tools stop at surfacing data. DynoWeb runs a rule engine, statistical pattern detection, and an LLM in sequence — so what reaches you is a change to ship, not another chart to read.

Layer 1 — Rules

17+ deterministic UX rules

Cheap, fast checks run first — CTA size and contrast, scroll-depth thresholds, mobile gestures, form-field visibility — catching the obvious friction without spending a token.

Layer 2 — Patterns

Statistically-tested detection

Frustration clusters, scroll cliffs, engagement drops, and mobile-vs-desktop gaps — each confirmed with a two-proportion z-test so you're acting on signal, not noise.

Layer 3 — LLM

Gemini reasoning

An LLM reasons over pre-computed page contexts (never raw events) to explain the why and draft the fix, bounded by a per-shop monthly budget so cost stays predictable.

Scoring & gating

Why the right fix rises to the top

Every candidate is scored on five factors, then held to a stability bar before it's ever shown to you.

PECTI score

Five factors decide priority

Proof9/10
Ease7/10
Cost8/10
Time8/10
Impact9/10

Illustrative PECTI breakdown for one suggestion. Proof, Ease, Cost, Time, and Impact combine into the rank — so a high-impact, low-effort fix beats a flashy but expensive one.

Stability gate

A pattern must appear in 2+ analysis runs before it's published — so one-off anomalies never reach you.

Tier badges

Each fix is tagged Quick Win, Strategic, or Ambitious so you can pick the effort level that fits today.

SEO-safety badge

Changes are flagged for SEO impact, so you never ship a fix that helps conversion but hurts rankings.

Projected lift

An expected-impact estimate per fix, later reconciled against real revenue via attribution.

The queue

A prioritised list, not a pile of charts

Every revenue-leaking gap DynoWeb detects lands in a single ranked queue. The highest-ROI fix sits at the top, each with an expected-impact rating and a difficulty badge — so you always know what to work on next instead of drowning in dashboards.

  • Sorted by projected revenue impact
  • Difficulty badges separate quick wins from dev tasks
  • Grouped by page and theme so related fixes stay together
Suggestions queue
DynoWeb UI
DynoWeb suggestions overview showing a ranked queue of fixes

Inside a suggestion

Every recommendation comes with its evidence

Open any suggestion and you see exactly why it was generated — the impressions, clicks, CTR, and matching session replays behind it. No black box. You trust the fix because you can see the behavior that produced it.

  • The behavioral evidence, in plain numbers
  • Matching session replays one click away
  • An expected-impact rating and difficulty badge
Suggestion detail
DynoWeb UI
DynoWeb suggestion card showing the evidence behind a recommended fix

Implementation — no code

A theme-editor walkthrough anyone can follow

For non-technical merchants, every fix includes a numbered, click-by-click theme-editor guide. Find the section, change the setting, save — no developer required for most changes.

  • Step-by-step instructions tied to your theme
  • No code, no tag manager, no guesswork
  • Preview on a draft theme before it goes live
Theme-editor guide
DynoWeb UI
DynoWeb implementation guide showing theme-editor steps

Implementation — for devs

The exact file path and diff for your developer

When a change needs code, DynoWeb hands your developer a precise spec: the file to touch and the before/after diff, with a one-click copy. Ship technical fixes in minutes, with zero ambiguity.

  • Exact theme file path
  • Before/after code diff, copy-ready
  • Pull it into Cursor or Claude via MCP
Code diff
DynoWeb UI
DynoWeb implementation guide showing a code diff for a Shopify theme file

Inside a suggestion

What every recommendation includes

The evidence

Impressions, clicks, CTR, and matching session replays — so you trust the suggestion before you act on it.

Expected impact

A clear rating of how much the fix is likely to move conversion, not a vague 'best practice.'

Difficulty badge

Know at a glance whether it's a 2-minute theme-editor tweak or a developer task.

Two paths to ship

A numbered theme-editor walkthrough for non-technical users, plus exact code for developers.

Common questions

AI suggestions — frequently asked

How does DynoWeb's AI generate fix suggestions?

DynoWeb runs three intelligence layers in order: a rule engine (17+ deterministic UX checks), statistical pattern detection (frustration clusters, scroll cliffs and mobile gaps, each confirmed with a two-proportion z-test), and an LLM (Gemini) that reasons over pre-computed page contexts to draft the fix. Every candidate is then scored with PECTI — Proof, Ease, Cost, Time, Impact — and must clear a stability gate (appear in 2+ runs) before it's shown. The result is a ranked, evidence-backed fix with a theme-editor walkthrough and a code diff, not just an insight.

Are the AI suggestions actually specific to my store?

Yes. Suggestions are generated from your store's own behavioral data and your theme — not generic ecommerce advice. The evidence panel shows the exact impressions, clicks, and session replays behind each recommendation, so every fix is grounded in what your real visitors did.

Do I have to apply the fixes automatically?

No. DynoWeb never pushes changes to your live theme on its own. Each suggestion opens into an implementation guide you control — make the change in the theme editor yourself, or hand the code diff to your developer. You stay in charge of what ships.

What does 'projected lift' mean?

Projected lift is DynoWeb's estimate of how much a given fix is likely to improve conversion or revenue, based on the behavioral evidence and the page's traffic. It helps you decide which fixes are worth prioritising, and after you ship, revenue attribution shows the actual result.

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Try DynoWeb

From behavioral data to dev-ready fix

DynoWeb's AI doesn't just tell you something is wrong — it tells you exactly what to change, how, and what it's worth. Install free and watch it work on your store.