Pillar guide — Shopify heatmap app
Shopify Heatmaps Built for Merchants, Not Analysts
Visual heatmaps built for Shopify. See exactly where visitors click, how far they scroll, and which elements they ignore. Lightweight, SEO-safe, and connected directly to AI fix suggestions.
- Click, scroll & attention
- Mobile + desktop
- Sub-40 KB & SEO-safe
- Connected to AI fixes
Three views, one picture
Click, scroll, and attention maps
Each map answers a different question. Together they tell you where attention goes, what gets seen, and where shoppers get stuck.
Click map
Where shoppers tap
Scroll map
How far they read
Attention map
What earns focus
Mobile map
Thumb-zone reality
Click maps
See exactly where shoppers tap — and mis-tap
The click map overlays every interaction onto your real page. Hot zones show what earns engagement; clusters on non-clickable elements reveal the false affordances quietly frustrating shoppers. It’s the fastest way to see whether your add-to-cart is actually getting the attention it needs.
- Every click and tap, aggregated onto the live page
- Spot non-interactive elements shoppers expect to work
- Confirm your key CTAs earn the engagement they should
Scroll maps
Find the line where shoppers stop reading
The scroll map shows the exact depth where most visitors stop. The most common discovery: your strongest proof and even your add-to-cart sit below where the majority drop off — invisible to most shoppers. Now you know exactly what to move up.
- See the attention cliff on every template
- Engagement, above-fold, and friction rates at a glance
- Raise high-value content above where shoppers stop
How to read them
What your heatmaps are telling you
- →Bright clusters on non-interactive elements = shoppers expect them to do something. Make them clickable, or remove the false affordance.
- →A hard scroll cut-off well above your add-to-cart or key proof means your most important content is below the fold for most visitors.
- →Heavy clicks on a filter or variant picker followed by exits often signals confusion — pair the heatmap with a session replay to confirm.
- →Cold zones over content you spent time on tell you it isn't earning attention — tighten it, move it, or cut it.
- →Different click patterns on mobile vs desktop almost always mean you need device-specific layout fixes, not one-size-fits-all.
Built in
Lightweight, filterable, and tied to fixes
Filter every map
Sub-40 KB, SEO-safe
From map to fix
Common questions
Shopify heatmaps — frequently asked
What is a Shopify heatmap?
A Shopify heatmap is a visual overlay of your store pages that shows aggregated visitor behavior — where they click (click map), how far they scroll (scroll map), and which areas hold attention (attention map). Instead of reading rows of numbers, you see a color-coded picture of how shoppers actually engage with each page.
What's the best heatmap app for Shopify?
The best heatmap app for Shopify is one that's lightweight, Shopify-native, and connects the heatmap to action. DynoWeb provides click, scroll, and attention maps with a sub-40 KB tracker, and — unlike most heatmap tools — it turns the patterns it finds into prioritised, dev-ready fix suggestions rather than leaving you to interpret the data alone.
Do heatmaps hurt my Shopify store's SEO or speed?
Not with DynoWeb. The tracker is under 40 KB and loads asynchronously so it doesn't block rendering or degrade Core Web Vitals. It's designed to be SEO-safe and installs as a native Shopify app.
How much traffic do I need before heatmaps are useful?
Heatmaps become reliable once you have enough sessions for patterns to emerge — often a few hundred visits per page. Lower-traffic pages still benefit, but you'll lean more on session replays for those. DynoWeb aggregates across sessions automatically so the maps sharpen as traffic accumulates.
Related
Explore the toolkit
Try DynoWeb
See where customers click, scroll, and stop
DynoWeb's heatmaps show you exactly where attention goes on every page — then hand you the fix for the friction they reveal. Lightweight and SEO-safe.